India has many public programmes meant for the development of its micro, small and medium enterprises (MSMEs).They mostly relate to functional areas such as, marketing, technology, and entrepreneurship. However, an integrated understanding of ‘real services’, as also a mechanism for their effective delivery are areas that deserve immediate attention. The findings of many evaluation studies indicate this critical gap. The primary task of a new policy approach should be to pitch this gap. While rapid technology and organisational changes take place, the very survival of SMEs would depend upon, not simply access to such technologies and organisational changes, but more importantly, how the changes are delivered. Developing a new horizon on business development services (BDS) is important to take the country’s MSME sector to the next level. The focus of this paper is on two major areas: a) organisational strategies; and b) BDS products. This dual focus is important, as none of the policy studies by expert committees and researches by individual scholars in the past have ever attempted such an approach.